Fresh Difficulties

Commune became the house of YBQ Design Studios
Fresh Difficulties

Yousuf’s first collection was titled ‘Fresh Difficulties’. The presentation of the collection was unmatched and holds as a true testament to the designer’s unconventional and harmonious talent.

For the first time in Pakistan, a fashion show was presented in the form of a short film. The film was in the context of ‘Maya’s Dream’ a retrospective into the Indo-Hellenistic styles of Grecian drapery as well as a traditional Pakistani essence that collectively describes his personal creative journey and the inspiration for the collection.